Method finished post on an “ALL” detergent spot for BBI NY. RSA Films directors H5 came up with the concept which takes us into the fibers of a dress to witness the blossoming of fabric fields and flowers. It’s a combination of pixelation and stop-motion. The human pixelation was shot in Mexico City and then it was a jump back to Screen Novelties to produce the animation.

Here’s Paula slaving away on set.

Seamus & Jeff prepping a shot.